DAAOPA

Setting the Stage Online

When Desiree Autrey's Academy of Performing Arts (DAAOPA), a premiere dance studio in Pikeville, NC, approached us, they had one clear vision: an online platform as dynamic and vibrant as the community they've nurtured.

The Challenge

DAAOPA needed a multi-functional website to:

1. Highlight their diverse range of dance classes

2. Keep schedules easily accessible

3. Facilitate effortless online registration

4. Reflect their bold, energetic branding

The Design

We chose a bold pink and black color scheme to encapsulate DAAOPA's lively atmosphere. This palette not only catches the eye but also resonates with the studio’s brand identity.

User Experience

Built on Squarespace, the site offers:

Up-to-date Schedules: A dynamic calendar for classes, events, and competitions.

Easy Registration: A simple online portal for secure class sign-ups.

Printable Forms: An option for traditionalists to print registration documents.

Technologies Used

- Squarespace for the foundational structure.

- Custom HTML/CSS for specific design elements.

- Third-party payment integration for smooth transactions.

The Curtain Call

The final website is a digital extension of DAAOPA’s vibrant community. It serves as a hub where students, parents, and the performing arts community can engage and thrive.

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