Project Overview

Client: Ancient Roots Hill Country

Industry: Agro-Tourism & Education

Platform: Squarespace

Project Description

Ancient Roots Hill Country, nestled in the picturesque landscapes of Boerne, Texas, is a multifaceted farm-based business that prides itself on offering a unique blend of agricultural and educational experiences. From a serene AirBnB yurt stay to engaging business team building, farm field trips, summer camps, baby goat interactions, and enlightening adult seminars, Ancient Roots Hill Country provides a comprehensive suite of services designed to connect individuals and groups with the simplicity and beauty of farm life.

The Challenge

Ancient Roots Hill Country sought a website that would:

• Showcase the broad spectrum of experiences they offer, emphasizing the farm's serene and educational nature.

• Facilitate easy booking and inquiries for their AirBnB yurt and other activities.

• Highlight upcoming events and programs, including summer camps and seminars.

• Serve as a platform for promoting their unique approach to team building and educational field trips.

• Reflect the farm's ethos and commitment to sustainable living and learning.

The Solution

Visual Aesthetics

To echo the natural and rustic charm of Ancient Roots Hill Country, we selected a color palette that draws from the earthy tones of the farm's landscape, incorporating greens, browns, and warm neutrals. The website's design utilizes textures and imagery that reflect the outdoor and agricultural aspects of their business, creating an inviting and immersive online environment. Fonts were chosen for their readability and rustic elegance, complementing the site's overall aesthetic..

User Experience

Leveraging Squarespace's versatile platform, we crafted a user-friendly website that offers visitors a seamless and informative browsing experience. Key features include:

• Home Page: A welcoming overview that introduces visitors to Ancient Roots Hill Country, highlighting the unique experiences available and the philosophy that drives their operations.

• Experiences Page: Detailed sections for each offering, including the AirBnB yurt, team building programs, educational field trips, summer camps, and seminars. Each section provides comprehensive information on what to expect, how to prepare, and how to book or inquire.

• Events Calendar: An interactive calendar showcasing upcoming events and programs, allowing users to explore and register for activities that interest them.

• Contact & Booking: Easy-to-navigate contact forms and booking integration, ensuring that potential guests and participants can easily reach out with inquiries or book their stay and activities.

Technologies Used

• Squarespace: The primary platform for website development, chosen for its design flexibility, ease of use, and robust feature set.

• HTML/CSS: Customization of certain elements to tailor the site's appearance and functionality to the client's specific needs.

• Acuity Scheduling: Ability to sell “tickets” to classes or schedule one on one appts allow Ancient Roots Hill Country to have a variety of types of services.

The Result

The final website for Ancient Roots Hill Country serves as a vibrant and engaging digital representation of their farm and its offerings. It not only showcases the diverse experiences available but also facilitates easy interaction and booking for visitors. This online platform effectively captures the essence of Ancient Roots Hill Country, inviting users from near and far to explore, learn, and connect with nature and agriculture in a meaningful way.

To discover how we can help bring your business vision to life online, feel free to Contact Us